UNIQ Hall is an art and convention centre in UNIQ İstanbul. It consists of numerous meeting rooms as well as an auditourium, which has a capacity of 1200 people. Around 150 unique events takes place there each year. For their pre-launch campaign we chose “attraction” as the key concept and designed a series of posters and press ads featuring artists and business people floating towards the distinctive letter “U” of the UNIQ logo, which also resembles a magnet.

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