Geleceğin Yıldızları (Future Stars) is the leading camp organization in Turkey. It hosts more than a thousand children each year in 5 different camp locations. We created this campaign to increase their young followers and social media traffic in general. Illustrated by talented Sibel Açıkalın Akgün, this story follows “Star Team” – a team of four Future Stars coaches & campers on their journey to retrieve a very important artifact, without which the summer camp couldn’t begin. Along the way they encounter puzzles and need to solve them to proceed further. We asked the solutions of these puzzles to our followers and handed our presents to the ones answering first. The campaign was very popular, reaching 500k+ unique views in Instagram.

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