To promote the start of UNIQ İstanbul’s 2019 Theater Season, we created a campaign focusing on the unique experience of theater-going. Since theater is a live event, no two performances are the same. Witnessing a play is actually a once-in-a-lifetime event. And once-in-a-lifetime events change people. That’s why we chose “A new you in each play” as our slogan for the campaign. And for the key art, we used collages of different people to create one individual – adding some colourful elements to emphasise the magical side of the experience.