UNIQ Open Air Film Festival is a special film festival where viewers enjoy the year’s award winning films under the night sky. It’s an annual event held during summer. So, for its communication campaign we focused on its unique selling point – an experience free of all the walls surrounding a regular cinema theater. Being in open air and surrounded by a forest evokes feelings of freedom. And freedom, in this context, was best expressed by showing floating/falling silhouettes of people. The colour palette was chosen to provide a contrasting background to black&white silhouettes.
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