Privegi is a new kind of healthy food brand. It offers meat-free alternatives that are not only tasty but also nutritious. After meticulous research, we came to the conclusion that the main audience for this brand is young, well-educated, city-dwellers who are not afraid to try new things. Thus, we created a colourful, friendly and modern world and applied it to every branding element. The result was striking and helped Privegi differentiate its brand from the competition.