Lucid Dream Entertainment is a production company based in Istanbul, which specialises in TV content. We came up with the name, designed the logo and created corporate identity. The emblem shows a young woman in mid-flight, with the dove above her symbolising her free-spirit. This was a direct reference to the co-founder of the company, Nilüfer Küyel, who is a free-spirited and single-minded entrepreneur. The logotype also has a handmade feel to differentiate the brand from mainstream rivals.