İNO, short for İleri Nesil Okulları (Next Generation Schools), is a new private school operating in Çekmeköy district in Istanbul. We designed their corporate identity as well as their launch campaign. After extensive market research, we discovered the top quality parents look for while selecting a new school is, said school’s ability to offer their children a better future. We used this point as the base of our communication strategy and created a logo showing a student entering a magical door and transforming to a better self. The colour palette was also chosen to differentiate the new school from its competitors, as was the typography. The project was a considerable success as the school received 100 new enrolments in its first year.