Frø produces healthy snacks which doesn’t include any preservatives or extra sugars. They use natural and high quality ingredients. We worked on the positioning, came up with the brand name, designed the logo and packaging. The core approach was to create a brand that looked modern, trustworthy and solid. Our target audience was health-conscious grown-ups, especially white-collar office workers, so we deliberately designed the packaging as cool as possible to create word-of-mouth between colleagues. This turned out to be a great insight, as the brand took off successfully with little to no marketing.