Doğa Arıbaş is a successful sailing athlete. He is the winner of European Sailing Championship in Laser 4.7 class in 2012. Along with participating in single and team racing, he is also an instructor working with corporate sailing teams. His surname “Arıbaş” meaning “head of the bee” inspired us with the yellow & black colour palette of his identity. We designed his logotype as serious, energetic and modern – all a reflection of his character as an athlete. As part of this project, his website also reflected our design choice, all images being black & white, and yellow used as a complementary colour.