Ana Yelken is the leading sailing school for children ages 6 to 17 years old in Turkey. During our research for their identity, we discovered almost all of their competitors used either blue or cyan as their corporate colours. To differentiate Ana Yelken, we decided to use a fresh colour combination: Metallic Gold & Turquoise. We added textures of old maps and water splashes to convey a sense of adventure and discovery. Together with the minimalistic and modern typography this allowed us to create a strong and dynamic brand.